Next Stop: Middle East – OnDuty AI & PSM Launch in the UAE

There are moments that define a company. For OnDuty AI, that moment is now.

After a year as the digital backbone of security operations for PSM in Austria – with over 200 employees, automated processes, and measurable efficiency gains – we are taking the next big step together: the international rollout of OnDuty AI in the United Arab Emirates.

From Austria to the World

The collaboration with PSM has shown what is possible when technology and operational excellence come together. In Austria, we have jointly reduced overhead, digitized and automated processes, elevating the efficiency and effectiveness of security operations to a new level.

Now we are transferring this successful model to a new, exciting market.

PSM in the UAE: Two Years on Site

PSM UAE has been active in the United Arab Emirates since 2023 and is already celebrating its third anniversary in the market this year. With established customer relationships and successful contracts, PSM has built a strong position in the professional security environment of the UAE.

The UAE as a Anchor Point for the Middle East

The United Arab Emirates are much more than a new market for us – they are a strategic anchor point. From the UAE, we aim to gradually expand our operations to other markets in the Middle East.

The region offers a professional environment for high-quality security services – with growing demand for digital solutions that ensure transparency, compliance, and operational control.

Features in the Rollout

The rollout in the UAE includes the full spectrum of the OnDuty AI platform:

• Staff Scheduling & Management – Efficient shift planning and centralized employee management
• UAE Pass Integration – Seamless authentication with the national identity system
• Billing – Complete billing on both customer and employee sides
• Digital Logbook – Continuous documentation of all events and incidents
• Interactive Operations Map – Real-time overview of all operations across the UAE
• Customer Access – Live tracking of services for maximum transparency
• Automated Reporting – Regular reports without manual effort
• Incident Management – Immediate response capability for incidents
• and many more features

These features enable PSM UAE to operate at full capacity from day one.

Voices of Decision Makers

Basem O. Bazazoua, Chairman of PSM Middle East, states:

“The collaboration with OnDuty AI allows us to implement our proven security processes in a structured and traceable manner in the international context. The UAE offers a professional environment for high-quality security services."

Johann Mouatti, Chief Operating Officer at PSM, adds:

“OnDuty AI helps us structure operational processes, strengthen quality and compliance, and reduce risks. This foundation is essential for our expansion into new markets."

Our Vision: The #1 OS for Modern Security Companies

This step is part of a larger vision. We want to become the leading operating system for modern security companies – worldwide. A platform that not only manages security operations but actively improves them. From staff scheduling to real-time coordination to compliance and risk management.

Our goal is to prove: OnDuty AI works not only locally – our system is internationally scalable. The rollout in the UAE is living proof of that. We look forward to testing our limits in new, exciting environments and reaching new heights together with PSM.

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Interested in how OnDuty AI can also support your security company internationally?