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OnDuty AI Expands into the Middle East – Software Rollout with PSM UAE

OnDuty AI Expands into the Middle East – Software Rollout with PSM UAE

Faik Hida

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Key takeaways
  • OnDuty AI is rolling out its platform internationally into the United Arab Emirates (UAE), together with the security provider PSM UAE.

  • The move builds on a year of collaboration in Austria, where OnDuty AI digitized PSM's security operations across more than 200 employees, reduced overhead and automated processes.

  • PSM UAE has been active in the Emirates since 2023 and is celebrating its third year in the market this year, with established client relationships.

  • The rollout covers the platform's full feature set: duty planning, UAE Pass integration, billing, a digital guard book, an interactive operations map, client access, automated reporting and incident management.

  • The UAE serves as a strategic anchor point for gradually expanding OnDuty AI into further Middle East markets, with the goal of becoming the leading operating system for modern security companies.

There are moments that define a company. For OnDuty AI, that moment is now.

After a year as the digital backbone of PSM's security operations in Austria – with more than 200 employees, automated processes and measurable efficiency gains – we're taking the next big step together: the international rollout of OnDuty AI in the United Arab Emirates.

From Austria to the World

Our collaboration with PSM has shown what's possible when technology and operational excellence come together. In Austria, we've jointly reduced overhead, digitized and automated processes, and raised the efficiency and effectiveness of security operations to a new level.

Now we're bringing this proven model to a new and exciting market.

PSM in the UAE: On the Ground for Years

PSM UAE has been active in the United Arab Emirates since 2023 and is already celebrating its third year in the market this year. With established client relationships and successful engagements, PSM has built a strong position within the UAE's professional security landscape.

The UAE as an Anchor for the Middle East

For us, the United Arab Emirates are far more than just a new market – they are a strategic anchor point. From the UAE, we aim to gradually expand our operations into further markets across the Middle East.

The region offers a professional environment for high-quality security services – with growing demand for digital solutions that ensure transparency, compliance and operational control.

Features in the Rollout

The UAE rollout covers the full spectrum of the OnDuty AI platform:

  • Duty Planning & Management – Efficient shift planning and centralized workforce management

  • UAE Pass Integration – Seamless authentication with the national identity system

  • Billing & Invoicing – Complete billing on both the client and employee side

  • Digital Guard Book – Gapless documentation of every event and incident

  • Interactive Operations Map – A real-time overview of all deployments across the entire UAE

  • Client Access – Live tracking of services for maximum transparency

  • Automated Reporting – Regular reports with no manual effort

  • Incident Management – Immediate response capability when incidents occur

  • and many more features

These features enable PSM UAE to operate at the platform's full capacity from day one.

What the Decision-Makers Say

Basem O. Bazazoua, Chairman of PSM Middle East, explains:

“Working with OnDuty AI allows us to implement our proven security processes in an international context in a structured and traceable way. The UAE offer a professional environment for high-quality security services.”

Johann Mouatti, Chief Operating Officer at PSM, adds:

“OnDuty AI helps us structure operational workflows, strengthen quality and compliance, and reduce risk. This foundation is essential for our expansion into new markets.”

Our Vision: The #1 OS for Modern Security Companies

This step is part of a bigger vision. We want to become the leading operating system for modern security companies – worldwide. A platform that doesn't just manage security operations but actively improves them. From duty planning and real-time coordination to compliance and risk management.

Our goal is to prove that OnDuty AI works not only locally – our system scales internationally. The UAE rollout is living proof of that. We look forward to testing our limits in new and exciting environments and reaching new heights together with PSM.

Curious how OnDuty AI can support your security company internationally, too?

Frequently asked questions

What is OnDuty AI announcing with the PSM UAE rollout?
OnDuty AI is expanding its platform internationally for the first time, bringing it into the United Arab Emirates together with PSM UAE. It marks the next step after a year of successful collaboration with PSM in Austria.
How long has PSM been active in the UAE?
PSM UAE has been active in the United Arab Emirates since 2023 and is celebrating its third year in the market this year. During that time, PSM has built established client relationships and a strong position within the UAE's professional security landscape.
Which features are included in the UAE rollout?
The rollout covers the full spectrum of the OnDuty AI platform, including duty planning and management, UAE Pass integration, billing, a digital guard book and an interactive operations map. It also adds client access, automated reporting and incident management, so PSM UAE can operate at full capacity from day one.
Why did OnDuty AI and PSM choose the UAE as a market?
For OnDuty AI, the UAE is a strategic anchor point from which operations will gradually expand into further markets across the Middle East. The region offers a professional environment for high-quality security services, with growing demand for digital solutions that ensure transparency, compliance and operational control.
What results did the collaboration in Austria deliver?
In Austria, OnDuty AI digitized PSM's security operations across more than 200 employees, reduced overhead and automated processes. According to the post, this raised the efficiency and effectiveness of security operations to a new level.